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How to Use Hashtags on Twitter, Facebook & Instagram
What is a hashtag?
The pound symbol on your keyboard—also called an octothorpe— was initially used to mark numbers. They were first used as hashtags in the summer of 2007 by Chris Messina. That’s when the web marketing specialist walked into Twitter’s offices with an idea. Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together.
Hashtag basics
They always start with # but they won’t work if you use spaces, punctuation or symbols. Make sure your accounts are public. Otherwise the hashtagged content you write won’t be seen by any non-followers. Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember. Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users. Limit the number of hashtags you use. More isn’t always better. It actually looks spammy.
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What Does ‘Hashtag’ Mean?
A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #InboundHour and #ChocolateLovers are both hashtags. You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between. (Read this blog post for more instructions on using hashtags.) These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot’s Social Inbox. Note that, in order for a post with a hashtag to appear in anyone’s search, the post must be public. For a long time, the hashtag symbol (#) was known simply as the “pound” symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill. While hashtags were originally made famous by Twitter, they’re now used on many major social networks, including Facebook and Instagram. Let’s explore what a hashtag is, why they’re so great, and how they work on Twitter, Facebook, and Instagram.
Why use hashtags?
Increased engagement with your followers visible in that conversation. Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers.
What Makes Hashtags So Great?
Back in 2007 when hashtags were a brand new concept, Google’s Chris Messina realized the value of hashtags right away. He wrote that the “channel” concept of hashtags satisfies many of the things group discussions do, but without inheriting the “unnecessary management cruft” that most group systems suffer from. In addition, Messina wrote that they’re easily accessible with the syntax on Twitter (and now on other social media networks), easy to learn, flexible, and works with current user behavior instead of forcing anyone to learn anything radically new. It also works consistently on cell phones — whereas, for example, the star key doesn’t. A decade later, the hashtag continues to thrive. When used properly, hashtags are a great way for individuals and brands to make their social posts more visible and increase engagement. They can give people useful context and cues for recall, aggregate posts and images together, and update a group of like-minded individuals on certain a topic in real time.
How Hashtags Work On Twitter, Facebook & Instagram
How Hashtags Work on Twitter
How Hashtags Work on Facebook
How Hashtags Work on Instagram
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1) How Hashtags Work on Twitter
A Twitter hashtag ties the conversations of different users into one stream. If Twitter users who aren’t otherwise connected to one another talk about the same topic using a specific hashtag, their tweets will appear in the same stream. Here’s what a hashtag stream on Twitter looks like — we’ll use #MotivationMonday as an example:
Most of the good stuff takes place in the center of this page. For the hashtag #MotivationMonday, you’ll see there are a few ways to toggle the hashtag stream: Top (the default), Latest, People, Photos, Videos, and More.
Top: A stream of tweets using that hashtag that have seen the most engagement — which usually means tweets from influential people or brands that have a lot of followers. (Download our guide on how to get 1,000+ Twitter followers here.)
Latest: A live stream of the latest tweets from everyone tweeting out that hashtag.
People: A list of top Twitter accounts to follow related to the hashtag.
Photos: A collage of photos included in tweets that use the hashtag. When you hover your mouse over a photo, you can reply, retweet, or Like the tweet with just one click. You can open the tweet by clicking on the photo.
Videos: A stream of tweets using the hashtag that have videos in them.
More: A dropdown menu that has a few great options to pick from, including “From people you follow” and “Near you.” You can also save your search here by clicking “Save this search.” To access it later, simply click into the search box on the top right of your Twitter home screen and it’ll appear as a saved search. On the left-hand side of the screen on the #MotivationMonday stream, you’ll find “Related searches.” This is especially useful if you’re looking for unofficial hashtags for your own events and campaigns and others’.
How to Use Hashtags on Twitter
Want to get involved in the conversation, or even start your own?
Using a hashtag on Twitter is as simple as publishing a tweet from a public account that includes the hashtag, like this: As long as your account is public, anyone who does a search for that hashtag may find your tweet.
How to Find Hashtags on Twitter
There are a few ways to find hashtags on Twitter. If you already know the hashtag you want to search for, there are four main ways to search for it: a simple search, an advanced search, monitoring using a third-party tool, or typing it directly into the URL. You can do a simple search using the search box in the top right-hand corner of your screen:
If you’re searching for a hashtag but want to include more details in your search, try Twitter’s Advanced Search. Here, you can search for tweets with
specific words and phrases, written in a certain language, from certain accounts, near certain locations, published on certain dates, and even containing smiley 🙂 or frowny 🙁 faces.
For example, if I wanted to search for the sad #MotivationMonday tweets, I might search for the MotivationMonday hashtag with a frowny face, like so: The results show up in a stream with different toggle options, just like our original hashtag search. You can also use a third-party monitoring tool like HubSpot’s Social Inbox to monitor certain hashtags. These tools will put certain hashtags in a stream beside any other streams you’ve set up in the tool already. By default, Twitter tailors these trending topics to you based on your location and whom you follow. If you want to change the location Twitter uses to tailor your trends, you can do so by clicking “Change” to the right of “Trends.” In the window that appears, click “Change” again, and then enter in the location information you’d like Twitter to use instead.
Twitter’s native “trending topics” is limited to only a few hashtags, so if you want to find more outside of trending topics and you don’t know what to search for, consider using Advanced Search to browse tweets, or a third-party application like Trendsmap.
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2) How Hashtags Work on Facebook
Like on Twitter, a Facebook hashtag ties the conversations of different users into one stream. But unlike Twitter and Instagram, where many people have public accounts and their posts can be seen by anyone, most people’s Facebook posts and accounts are private. This means that even if individuals are using hashtags, they aren’t searchable. The result? The hashtags you can search for on Facebook tend to be published by influencers, brands, and publishers, rather than by individuals.
Here’s what a hashtag stream on Facebook looks like, using #MotivationMonday as an example:
Most of the good stuff takes place in the center of this page. For the hashtag #MotivationMonday, you’ll see there are a whole bunch of ways to toggle the hashtag stream — even more than we have on Twitter: Top (the default), Latest, People, Photos, Videos, Shop, Pages, Places, Groups, Apps, and Events.
Top: A stream of Facebook posts using that hashtag that have seen the most engagement — which usually means posts from influential people or brands that have a lot of followers — and your Facebook friends posting using the hashtag.
Latest: A stream of public Facebook posts using the hashtag, usually by influencers, brands, or publishers — like a fitness guru posting an instructional workout video.
People: People on Facebook with a name officially associated with the hashtag. For a hashtag like #MotivationMonday, there are no results here.
Photos: A stream of public Facebook posts using the hashtag that have photos in them.
Videos: A stream of public Facebook posts using the hashtag that have videos in them. videosfb.png
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Shop: Pages can now sell their products directly to Facebook users using this feature. For a hashtag like #MotivationMonday, there are no results here.
Pages: This tab shows Facebook Pages associated with or posting about the hashtag you’ve searched for.
Places: Places in the world with a name officially associated with the hashtag. For a hashtag like #MotivationMonday, there are no results here.
Groups: Groups with a name officially associated with the hashtag.
Apps: Facebook apps with a name officially associated with the hashtag.
Events: Facebook events with a name officially associated with the hashtag.
How to Use Hashtags on Facebook
To use a hashtag on Facebook, all you have to do is publish a Facebook post to your Page or timeline that includes the hashtag. Be sure your post is public if you want people other than your Facebook friends to be able to find it. To make a Facebook post public, click on the button to the right of “Post” and choose “Public” from the dropdown menu.
Once you publish the post to your Page or timeline, the hashtag becomes a clickable link, which takes folks to the hashtag page. Here’s what a Facebook post with a hashtag looks like:
How to Find Hashtags on Facebook
If you already know the hashtag you want to search for, there are two main ways to search for it: a simple search or by typing it directly into the URL.
You can do a simple search using the search box in the top left-hand corner of your screen:
You can also search for a hashtag by typing it directly into a URL like so: facebook.com/hashtag/InsertHashtagHere. So #MotivationMonday can be found at www.facebook.com/hashtag/MotivationMonday.
If you’re searching for popular hashtags from scratch, the best place to look is the trending topics bar on the left-hand side of your homescreen. (Note:
This is currently only available in English in select countries.) The articles and hashtags Facebook shows you are based on a number of different factors, including engagement, timeliness, pages you’ve Liked, and your location. While most trending topics on Twitter are mostly hashtags, this is not usually the case on Facebook. You’ll see that none of the trending topics below are hashtags:
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3) How Hashtags Work on Instagram
An Instagram hashtag ties the conversations of different users into one stream, just like on Twitter and Facebook. If Instagram users who aren’t otherwise connected to one another talk about the same topic using a specific hashtag, their posts will appear in the same stream.
Here’s what a hashtag stream on Instagram looks like — again, using #MotivationMonday as an example:
Notice the user interface on Instagram’s hashtag stream is much simpler than those on Twitter and Facebook. There are three things you can do from this page:
Scroll through related hashtags, look at the Top Posts, and browse Recent Posts.
Related Hashtags: All related hashtags (like #dontquit, #getmotivated, etc. in this case), which users can scroll through sideways.
Top Posts: The nine posts using that hashtag that have seen the most engagement — which usually means tweets from influential people or brands that have a lot of followers. This is limited to nine posts.
Most Recent: A live stream of Instagram posts from everyone posting that hashtag.
How to Use Hashtags on Instagram
Want to get involved in the conversation, or even start your own? Using a hashtag on Instagram is as simple as publishing an Instagram post from a public account that includes the hashtag, like this:
As long as your account is public, anyone who does a search for that hashtag may find your Instagram post. Top Hashtags on Instagram with the total number of posting on Instagram. We are trying the best to update the database with popular and trending hashtags with our algorithm. Tap on the Hashtags to view more related famous hashtags to let your next post a boost.
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Hash Tag Marketing
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