Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Social Media Image Sizes Per Network
These links will make it easier for you to navigate to the specific social media image sizes per network:
Social Networks
For easy access to the information you’re looking for, click on one of the following to jump to that section:
Facebook
Twitter
TweetDeck
Google Posts
Google+
Pinterest
LinkedIn
Instagram
Tumblr
YouTube
Snapchat
Infographic & All Image Templates
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Ideal social media image size summary
Looking for more details for a particular social platform? Click on one of the platforms below to jump to the relevant section:
Sharing images: 1,200 x 628 pixels
Sharing links with an image: 1,200 x 628 pixels
Sharing Stories: 1,080 x 1,920 pixels*
Instagram
Sharing square images: 1,080 x 1,080 pixels
Sharing horizontal images: 1,080 x 566 pixels
Sharing vertical images: 1,080 x 1,350 pixels
Sharing Stories: 1,080 x 1,920 pixels*
Sharing a single image: 1,200 x 675 pixels
Sharing multiple images: 1,200 x 675 pixels
Sharing links with an image: 800 x 418 pixels
Sharing images to Company Page or personal profile: 1,104 x 736 pixels (1,200 x 627 pixels with Buffer)
Sharing links with an image to Company Page or personal profile: 1,200 x 628 pixels
Sharing images: 800 x 1,200 pixels
Google+
Sharing images or links with an image: 1,200 x 628 pixels
Snapchat
Sharing images: 1,080 x 1,920 pixels*
* If you are finding that your Stories are cropped on the side, it could be that you or your viewers are using a phone with a larger display (e.g. iPhone X or Samsung S8). To optimize your Stories for phones with a larger display, try 1,080 pixels wide by 2,340 pixels tall (hat tip to Snapchat!)
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Facebook social image sizes
Facebook is the world’s biggest social media platform. That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favor engagement and sharing.
There’s a number of different image types on Facebook from ones in your feed to profile pages. We’ve listed them below:
Most likely the most viewed picture you’ll post on the platform, your profile picture will act as your avatar across the site. Often the first thing people will see when they come across you ,it will appear alongside all of your posts, your comments, and pretty much all of your Facebook activity.
Guidelines
Needs a minimum width of 180px.
Can have a height below 180px, but the image will not be clear.
Has a 1:1 aspect ratio.
Facebook
Twitter
Instagram
LinkedIn
Pinterest
Google+
Youtube
Tumblr
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Twitter social images sizes
Twitter, with its 330m users, is another huge platform. Everything moves a lot faster here, so grabbing attention is important. Images are a great way to do this – and it works too. Tweets with images get 150% more retweets than their imageless counterparts. Not to be sniffed at. Seen on your profile page and on every tweet you make, your Twitter profile picture is very important. Particularly so if you’re a brand. Most commonly companies will use their logos, but some also make seasonal edits to spruce them up and grab a bit of attention now and then. As previously mentioned, sharing images increases engagement and gets more people seeing your content. Getting the right image size will help you maximise results. Twitter will crop and resize based on the image you use, so there’s no minimums. To get it looking at its best in the stream though, 1024 x 512 px is your best minimum.
Guidelines
Stick to the 2:1 aspect ratio to ensure the whole picture is shown.
Taller images will be displayed up to 506px in height before getting cropped.
The maximum file size is 5MB for images and 15MB for GIFs.
Similar to Facebook, Twitter lets you add a huge photo to your profile to show off how interesting and great you are. Businesses use this in different ways, from advertising new products and events, extra branding, or just showing some nice staff photos (we look at this in our Twitter audit guide).
Guidelines
Beware that the image will be responsive based on screen its viewed on, so choose with variation in mind.
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Instagram social image sizes
Instagram is pretty much all images, so knowing the relevant dimensions goes a long way. You’ll need all the help you can get to stand out in a crowd of artists, photographers, and influencers. Better get a photography book on expenses as well to really raise the bar. As with all profile pictures, this will be seen next to every photo you post, so it’s important to make it eye-catching.
Your profile picture will display on the app at 110 x 100 px, but will be larger on desktop.
Using a 180 x 180 image will ensure it looks good across all devices.
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
LinkedIn social image sizes
Time for some serious business. Now we’re onto LinkedIn where fortunes are made and an endless line of thought leaders post weird status updates. Either way, it is a great place to connect with people and, so, grabbing their attention can be really valuable. And as always, images are key for doing that. Once again, your profile picture will be seen more than anything else on LinkedIn. From your posts to your profile page to search results, its what people will see first when they come across you on the site. There’s never hard and fast rules here, but to nail the LinkedIn look, go for something more professional than your average Facebook one.
Guidelines
Images smaller than 400×400 work, but risk being cropped/pixelated
The image will be cropped into a circle
LinkedIn lets you do some zooming and cropping when you choose your photo too
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
YouTube social image sizes
Another very visual platform. While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely. Successful YouTubers have learnt the art of engaging previews, so this is the place to start.
YouTube profile picture image size: 800 x 800 px
Compared to other platforms, the YouTube profile picture isn’t as prominent, but it’s still important. What you choose is up to you. YouTubers will often use a picture of their own face, while publishers and companies will use their logos. Spend some time thinking about the best choice for you.
Guidelines
You can upload smaller than 800 x 800, but you risk a low quality image.
Accepted formats are JPG, BMP, PNG or GIF (but not animated GIFs).
The profile picture will be cropped into a circle
Also referred to as ‘channel art’, this will sit at the top of your YouTube channel. It gets a lot of space, so it’s worth taking time over it. Think about what will help explain what to expect from your channel. A good place to start are the topics you most often discuss.
Guidelines
Maximum file size of 6MB
This will be seen on many devices, so 2560 x 1440 px ensures it will look good across them all
2560px is the maximum width
When you upload a video, YouTube can just pick a frame from it as the image preview. This isn’t always suitable though, particularly if the video is in the wrong aspect ratio or you want to have am ore descriptive cover. When you want to have your own picture, you can create it separately. Take a look at some of the most subscribed-to YouTubers to get some inspiration.
Guidelines
16:9 aspect ratio
Try to keep it under 2MB
Have a minimum width of 640 px
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Pinterest social image sizes
Another hugely visual platform, just like Instagram, it’s practically all images. Used by millions upon millions of people every month, it’s a popular place. People use the site for ideas about anything, from weddings to decorating their home, so it’s a prime spot for retail companies. Getting the images right and showing off your products properly is essential.
Pinterest profile picture size: 240 x 240 px
This doesn’t take up too much space on Pinterest, but it’s nice to give a human face to your personal boards. Ultimately this isn’t hugely important for the platform so just go for what you think represents you and your activity on Pinterest the best.
Guidelines
Minimum sizes of 120 x 80 px or 80 x 120 px
The image will be cropped into a circle
Must be below 10MB
Ultimate guide Social Media Image Sizes dimensions Cheat Sheet infographic
Google+ social image sizes
Google+ is still out there. Despite all the hype it never caught on in the way Google hoped, but it’s still used regularly by a lot of people. And, as with everything else, great imagery will help increase engagement and generate more traffic. This will sit with every post you make and take center place on your profile. It also acts as your Google profile picture as well, so it’s best to get it right. Company profiles usually use their logos for this, and this seems the most sensible approach.
Guidelines
There’s no minimum size, but anything below 250 x 250 will get pixelated/cropped
1:1 aspect ratio
It will be cropped to a circle