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Review Post
Top 10 Review Websites to Get More Customer Reviews
The Importance of Customer Reviews on A Website
What business owners and marketing executives must realize is that online reviews and ratings are a major factor in shaping their brand reputation — and a key way for new customers find them. Specifically, websites that display online reviews and ratings heavily influence consumers’ purchase decisions.
According to research:53 percent of searchers typically visit a business within 48 hours of performing a local search. The same source shows photos (24 percent), reviews (21 percent), and position on local search engine results pages (SERPs) are the three things considered “most important” by local searchers.
ReviewTrackers research found that 33 percent of diners wouldn’t eat in a restaurant with an average online rating of fewer than 4 out of 5 stars. Moreover, 4 in 5 consumers will reverse a purchase decision after reading negative reviews.
A number of research studies suggest that online reviews are more trustworthy and useful than branded social media content, advertising, information from salespeople, and even natural search engine results.
Benefits of Customer Reviews
There are two major reasons why customer reviews are important. First, negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey.
For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers’ goals, which results in fewer negative reviews and increased customer retention.
The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition. In fact, 92% of consumers are more likely to purchase a product after reading a positive online review. So, don’t just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.
With that in mind, it’s not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites (“Yelp! And I think you can get them to show up in Google Maps, too?”), but we don’t exactly have a laundry list of options at our disposal
Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won’t get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.
Three important customer review website tips:
1) Remember to add or claim listings on the top business review sites
There are many niche business review and directory websites out there and we have brought you a mix of the very best heavy hitters in the online review website world. In other words, it’s a good idea to add or claim a listing or business profile on these review sites (unless a business doesn’t fit with the niche), correct the business’s listing information and start getting more business reviews! Plus, getting a business’s listing information on a directory corrected only heeds positive citation results, especially when listed on these big guys below.
2) Businesses should keep asking their customers for reviews
Asking the average customer for a review can be hard work. Granted, it is often easiest to get reviews from consumers that are either really happy or really unhappy with the level of service they were provided. Businesses should always remember to ask as customers are busy creatures and will not remember unless they are asked nicely to leave feedback.
3) Customers are more open to leaving reviews on business review sites
With that being said, which review websites are the best to ask customers to leave reviews about a business? Why not just ask for business reviews or testimonials on a business’s website? Well, asking consumers to leave a review on a business’s website seems a lot more screened and inauthentic than simply asking consumers to leave reviews on a trusted review site. Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there). That means the top review sites are something for businesses to take note of.
Businesses are often afraid to manage customer reviews on business review sites as they don’t want to end up in one of these situations:
receiving zero business reviews
receiving zero recent online business reviews
receiving negative online business reviews
or, the business simply has unmanaged online reviews across multiple business review websites
Unfortunately, these businesses are missing out and hurting their business through inaction, as reputation drives conversion. Want to learn more about reputation management?
1) Business reviews and social posts help shape a company’s online reputation
In fact, one of the worst things a business can do is ignore their online reviews and social posts. As easy as it is to make a mistake when managing a business’s online reputation, it can also be easy to recover if you monitor the reviews properly. While damage will inevitably happen, a business can take steps to mitigate the degree of damage that can occur. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
2) Business reviews provide valuable feedback for businesses
While it can be easy for a company to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They help a company gauge their performance and see how they can improve. There is always room for improvement and a lot can be learned even from positive business reviews. Through reviews, businesses can see which products or services they should be boasting, which needs work and even discover employees who rock at customer service. If we have not yet sold you on the importance of online reviews, maybe these 50 stats on online reviews will.
In the table below, U.S. Ranking, % U.S. Traffic and Average Monthly U.S. Traffic (unique visitors) data are sourced from Alexa.
Business Listing Sites and Websites for Reviews
By claiming your listing on business review sites and local business listings, you improve your search engine performance and increase your business’s visibility to new customers.
Greater visibility brings higher local search rankings, which leads to more store visits and sales.
To effectively rise up the local search rankings, you’ll need to create or claim your business on as many review websites as possible. To aid in that effort, we created this massive guide that shows you how to claim a business on multiple review websites and directories.
To help save time, our local listings team can also do the legwork for you and ensure accurate listings across dozens of sites.
Amazon Customer Reviews
Angie’s List
Choice
Trustpilot
TestFreaks
Which?
ConsumerReports
TripAdvisor
Yelp
Google My Business
Yahoo! Local Listings
Influenster
FinancesOnline
G2 Crowd
TrustRadius
GoodFirms
Salesforce AppExchange
Better Business Bureau
Glassdoor
Manta
Capterra
HundredX
Facebook Ratings and Reviews
Twitter
Foursquare
Your Own Website
General Review Sites
Citysearch
Consumer Affairs
Customer Lobby
Demandforce
eKomi
Facebook
Foursquare
Google
Judy’s Book
MerchantCircle
Pissed Consumer
ResellerRatings
SuperPages
Yahoo! Local
YP.com
Yelp
Medical/Healthcare Review Sites
Caring.com
Doctor.com
Golden Reviews
Healthgrades
Our Parents
SeniorAdvisor
RateMDs
RealSelf
Vitals
ZocDoc
Real Estate Review Sites
Apartment Ratings
Trulia
Zillow
Restaurant Review Sites
Eat24
MenuPages
OpenTable
Zomato
Hotel Review Sites
Booking.com
Expedia
Hotels.com
Orbitz
Travelocity
TripAdvisor
Home Improvement Review Sites
Houzz
HomeAdvisor
Legal Review Sites
Avvo
Lawyers.com
Automotive Review Sites
Cars.com
DealerRater
Edmunds.com
Snap21
SureCritic
Employer Review Sites
Indeed
Glassdoor
Financial
LendingTree
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