HOW AI IS CHANGING THE FUTURE OF DIGITAL MARKETING
How AI is gonna change the future of digital marketing
Before discussing that how AI is gonna change the future of digital marketing, let us first understand what AI actually is. So, basically, Artificial Intelligence (AI) is machine intelligence that has been given by humans to the machines by programming the machines to understand and perform various tasks much like a human would do. Thus Artificial Intelligence can be used as helping hand by the people. Recently, there have been a lot of research and development going on in the field of Artificial Intelligence to make the machines intelligent just like humans. Some people say that Artificial Intelligence is a boon to the humankind, while some say that it is a threat. Well, we don’t know that which opinion is correct, but both the opinions have a reasonable explanation.
There are tons of websites available on the Internet. Some of them which are top-rated by the Internet users while some websites remain hidden in the search results due to their poor optimization. The websites that are at a top position in the search results often face a challenge to maintain the ranking of their website. Maintaining the reputation of a good ranked or top website is not a child’s play, but it can be made a bit easy by the use of technology.
Since digital marketing is used to promote websites online through advertisements, social media, videos, etc., wouldn’t it be great if most of the process of digital marketing could be automated?
Well, if you also think that technology can help digital marketing, then you are right. From the past few years, AI has been used extensively by many businesses, website owners, etc. to improve the customer service, to reduce the human workforce and time thereby earning huge profits. Even top technology companies also use AI make their work load less. A best example of AI is Google’s PageRank, which ranks the websites in decreasing order of their ranking by the users in the search results. So, let us see that how AI is revolutionizing the future of digital marketing and can be used to provide a competitive edge to your digital marketing efforts.
How AI is gonna change the future of digital marketing
First, let use see that what benefits AI can bring to your website in terms of digital marketing:
1. Analysis of user choices: AI helps you to get a rough idea of your users choices by doing the data analysis of their behaviour while they are browsing on your website. Users using your website generate data such as which content they like to browser through, what are their likes and dislikes, etc. This data analysis of AI can help you to modify or create the content of your website in such a
way that most of the users visiting your websites would like it.
2. Saving of time and money: AI can help you to save your valuable resources such as your time and money. This is achieved by using AI to perform repetitive tasks which generally need some human workforce, thereby increasing productivity and saving resources.
3. Reaching to the right audience: AI can be used to perform decision making as it does the data analysis of the users browsing through your website as discusses above. AI helps you to create better content which is focused in such a way that most of the users would love to spend a quite good amount of time on your website. Since AI does the data analysis of the users of your website, it can help your business or website to reach to the right audience that really want to browse through the content of the website just like yours.
4. Content Curation: AI is not only able to create the content of your website but can also curate it. Curating the content means showing that content to the users of your website that are relevant to them. Let us understand how curating the content can help you to increase the incoming traffic of your website by taking an example. If we search any item on Google that we want to purchase online then Google displays a section labelled as ‘Recommended for you’, which contains all the items related to your search query. This type of content curating is mostly used by e-commerce websites. Hence AI helps the users who are browsing your website to get relevant content of your website. If your website is a business website or requires constant user engagement, then AI digital marketing can take your website to a whole new level.
How AI is gonna change the future of digital marketing
Following are the AI tools and strategies that you can use for your business website or website that requires constant user engagement:
1. Chatbots: Now what are bots? A bot is a software which performs automated tasks without any human interference. Chatbots are used as virtual assistants for the websites. Chatbots can also be programmed to solve the problems of the users visiting your websites by engaging them. If the
customer care service of your website is not available for the users, then chatbots can be used to interactively communicate with users. Several top companies use chatbots for human-like communication with their users without using any human workforce.
2. Optimizing your website by using customers’ preferences: AI can used to manipulate users by making use of their spending habits, preferences and buying behaviour, which is generally done by ecommerce websites. If you run a business website which sells products, then Artificial Intelligence would turn out to be a boon for you because AI can be used to track customer’s preferences, choices, which content of your webpage they browse. You can analyse the data collected by the AI to optimize the content of your website focused towards your customers. This would not only help to increase the incoming web traffic of your website but can also help your website to gain profits.
3. Web development: AI can be used to develop a website in less time without coding the whole website, by using online tools based on Artificial Intelligence. These tools based on AI work on the basis of the content suggested by the users such as images, text size, page layout, website design,
behaviour of the website, etc. The web developer can then use the AI tool to develop his/her own website easily based on the suggestions of other users.
How AI is gonna change the future of digital marketing
External Links:
1. Artificial Intelligence: https://en.wikipedia.org/wiki/Artificial_intelligence
2. Bots: https://en.wikipedia.org/wiki/Software_bot
3. AI tools for websites: https://www.ngdata.com/must-have-ai-software-tools-for-marketers/