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Digital Marketing Interview Question and Answer

Question and Answer

One of the best ways you can get high traffic is from question and answer websites in internet world in our website. Join high PR(public relation) question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility in internet world.

Digital Marketing Interview Question and Answer

Question and Answer Websites

SEO(Search engine optimization) has been the ultimate buzzword in the digital media for quite a long time. From content marketing to attracting heavy traffic to any websites and ensuring the success of any social media campaign, SEO is the key to success!

SEO has a world in itself; it contains a vocabulary and language of its own with a highly evolving history. The functionality of (Search engine optimization)SEO is quite difficult to interpret, yet so unique!

Yet, our search on the Google trends show how consistently SEO has been in demand among global corporations. It means you can have lucrative career in SEO if you know how to make it work!
It is hiring from the company you have had your eye on for a while. The job role is perfect for you. However, you have just been told that they would like you to come in for an Search engine Optimization(SEO) interview. How do you prepare for that? What are the Search engine Optimization(SEO) Interview Questions they are going to probably ask you?

Undoubtedly, it is a herculean task to find talent. Good talent is nearly impossible, especially when it comes to internet marketing and Search Engine Optimization(SEO) where there are far too many people who can talk the theory but fail when it comes to execution. Therefore, the interviewer before hiring the employee will make sure he/she is well-acquainted with the concepts of Search Engine Optimization.

Digital Marketing Interview Question and Answer
Q1.). What is a Search Engine?

Ans: Basically search engine is software based on a web system which is developed in order to search and locate information on the World Wide Web. The search engines are generally answering to all the questions that are entered by the users and in response, they give them a list of search results.

Q2.) What is SEO?
Ans: It is the method of changing the rank of a web page or a website in the search results of a search engine.

Q3.) Name of a few search engines.
Ans: The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

Q4.) In which year was Google founded?
Ans: Google was founded on 4th September, 1998.

Q5.) What is a Domain?
Ans: On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.

Q6.) What is a website?
Ans: A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.

Q7.) What is World Wide Web?
Ans: The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.
For example, in www.mytasker.com, mytasker is the domain.

Q8.) What is a Search Engine?
Ans: A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Q9.) What is domain extension?
Ans: Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

Q10.) What is Web Hosting?
Ans: Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server. There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

Q11.) What is SEO & why is it so important?
Ans: In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results. The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

Q12.) What is Crawling?
Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing. Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing. As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

Q13.) Who are the Founders of Google?
Ans. The founders of Google are Larry Page and Sergey Brin.

Q14.) What are the Types of SEO?
Ans: There are mainly two types of SEO are present: On Page Optimization and Off Page Optimization.

Q15.) What is Indexing?
Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations. Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

Q16.) What is Googlebot?
Ans. Googlebot is a kind of software used by the Google as a search bot to index a webpage. This software collects the information from every webpage by doing the crawling, caching and then indexing of a webpage.

Q17.) What is a Web server?
Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

Q18.) What do you mean by Page Rank or PR?
Ans: For every web page, Google will give a rank, which is called as Page rank. Normally page rank ranges from 0 – 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.

Q19.) What is Google Sandbox?
Ans: This is the place where the fresh and less authoritative sites were kept for a certain time period, till their establishment in the search results. This may happens due to the building of so many links within a short time span.

Q20.) What are LSI keywords?
Ans: The word LSI stands for latent Semantic Indexing this semantics are linked with the main keywords that user generally enter over the search engines.

Q21.) What do you mean by Backlink and mention its importance in SEO?
Ans: Backlink is basically referred as incoming links to your website or web page. It is important because it results in the better chance of visibility in the search engine along with better traffic and ranking.

Q22.) What is a keyword?
Ans: Keyword is a particular term used for searching through Search Engines like Google in order to get outcomes related to your searched question.

Q23.) What is Anchor Text?
Ans: Anchor text is also known as link text or link label or link title, which is a clickable hyperlink. This is used to increase your webpage ranking by receiving the incoming links after clicking the contained keyword.

Q24.) What is a Meta Tag?
Ans: You can observe many Meta tags being used in HTML coding, but the important ones are the four Meta tags. They are: Meta Title, Meta Keywords, Meta Description and Robot tags.

Q25.) What is a Back link?
Ans: Back links are the incoming links to your webpage or website and getting these back links from good PR and relevant site is always better for your site.

Q26.) Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?
Ans: Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Q27.) What is internal linking?
Ans: The process of providing hyperlinks on the web pages is known as internal linking which connect to the same domain. You can say it just the another way of directing visitors from one page to another of the same website.

Q28.) What are organic results?
Ans: Organic results are the page views which come directly via SERP and not from any Off Page Optimization.

Q29.) SEO Blogs you read to keep yourself updated.
Ans: Blogs to keep yourself updated are:
1)Search Engine Journal
2)MOZ
3)SEOSmarty
4)Search Engine Land
5)Jimboykins

Q30.) What are the limitations of title and description tags?
Ans: Title tag can be normally between 50-68 characters and Meta description tag can be around 140 – 150 characters.

Q31.) What are the SEO Techniques available?
Ans: Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO.

Q32.) What is On Page Optimization?
Ans: On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page. This will regulate your webpage by page coding or by you.

Q33.) What is Off Page Optimization?
Ans: Off Page Optimization is a type of SEO which is not regulated by your page coding. Link building, Image Sharing, Blog posting, Document Sharing, Info graphics submission, Video Sharing, Increasing Page Authority or Page Rank, Getting high quality links from relevant sites and Article submission are the few examples of Off-page optimization.

Q34.) What is 301 redirect?
Ans: It is a kind of process to redirect the user from an old page URL to a new page URL.

Q35.) What is Cloaking?
Ans: Clocking is the procedure of using some deceptive techniques which allows the user with a different version of the website than that presented to the search engines.

Q36.) What is an out bound Link?
Ans: An outgoing link or outbound-link is a link from your own webpage or website to another webpage or website.

Q37.) Best way of getting a natural backlink to your site.
Ans: Some of the best ways of getting a natural backlink to your site are blog commenting, article marketing, social networking site profile, link exchange, etc.

Q38.) What are webmaster tools?
Ans: It is a free service provided by the Google to get the information about the indexing data, backlinks, search queries, crawl problems, malware complaints and XML site map.

Q39.) What is Cross Linking?
Ans: It is considered as one of the best strategy that can come in handy to yield high search engine rankings, by leveraging several domains owned by you.

Q40.) What tools do you use for doing SEO?
Ans: Most common tools used in SEO are: Google Analytics, Google webmaster tools, Alexa, Open site explorer and Website grader. Nowadays you can also find some paid SEO tools like spydermate, seo Moz and bulkdachecker in market.

Q41.) How will you increase the Pagerank of a page?
Ans: To increase the page rank of your webpage, you must build more backlinks from high page rank websites and authority sites.

Q42.) How will you treat Web standards while optimizing a website?
Ans: I usually apply the web standards from the W3C while optimizing the webpage, which help that site to get more points from Google to improvise page rank.

Q43.) What methods would you apply for decreasing the loading time of a website?
Ans: We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.

Q44.) Why is SEO so important?
Ans: The Search engine optimization (SEO) is essential because of the following reasons:-

Most of the user’s majority of search engines is more likely to click on one of the top 5 suggestions on the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to your online store you need to in the top positions.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.

1) Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
2) SEO is appropriate for the social marketing of your website. People who find your website by searching Google, Yahoo & Bing are more likely to promote it on social channels such as Facebook, Twitter, G+, LinkedIn or other social media channels.
3) SEO is essential for a big website like an example, if you have a website with more than one author, it can benefit from SEO in a direct and indirect way.
4) Direct benefit: Increase in organic traffic
5) Indirect benefit: Having a common framework (checklists) to use before publishing content on the site.
6) Search engine optimization can put you ahead of the competition. If two similar niche websites are selling the same products, the search engine optimized website is more likely to have more business and make more sales.

Q45.) What is robots.txt?
Ans: It is a kind of text file utilized to provide the instructions to the crawlers about the caching and indexing of a website, directory, domain or a file of a webpage.

Q46.)Can you give examples of NoFollow Backlinks?
Ans: Generally all public websites like social media sites, business listing sites etc offer NoFollow backlink. Example: Fb, YouTube, JustDial etc site offer these links.

Q47.) What is Keyword Density?
Ans: It is a very important factor to increase your webpage ranking. Keyword density is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.

Q48.)What do you know about Keyword stemming?
Ans: It is trick to find out root word from search . For instance, a keyword like “house design” will be split to the word “house” by stemming algorithm that turns it possible. Thus, the search result appears on the screen will contain the word “house” in it

Q49.)What are the key aspects of Penguin update?
Ans: First of all must study about latest updated on google

Q50.)What is cloaking?
Ans: Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user’s browser. These techniques do not come under the guidelines of search engines.

Q51.)What mistakes you should avoid while optimizing the website?
Ans: SEO Mistakes –
The main mistakes that should be avoided are filling keywords in webpage, employing identical anchor text for link building, keyword stuffing, getting low quality backlinks etc

Q52.)What is a Do-Follow link?
Ans: According to the name Do-Follow Link suggest and allows Google link calculator called Page Rank to count all the incoming link from other web pages and websites as link points.

Q53.)What do you understand by the term “SEO” and introduce its types?
Ans: SEO is an abbreviated which stands for “Search Engine Optimization”. It is a technique through which you can easily increase the visibility of your website or the web page in the SERP’s (search engine result pages) or unpaid results—often referred to as “organic”, “natural”, or “earned” results.

The two types of SEO are:
1)On Page Optimization.
2)Off Page Optimization.

Q54.)What are the names of few crawler for different search engines and also mention its function?
Ans: The term Crawling or web crawler is referred to an automated process through which different search engines filtrate web pages for proper indexing. Usually, the crawler used to go through different web pages because of the relevant keywords, content, and hyperlink. There are few crawlers for different search engines like:-

Google: – Google Bots crawler.
Yahoo: – Yahoo Slurp crawler.
Bing: – Msnbot crawler

Their main function is to go through from other linked pages on websites, usually, companies build their sitemaps for better accessibility and navigation.

Q55.) What are the SEO tools do you use?
Ans: Some of the SEO tools that you can use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

Q56.) What will you do to make a website search engine friendly?
Ans: There are few things that you should keep in mind to make a website search engine friendly are word count, backlinks, anchor text, outbound links, keyword etc.

Q57.) What do you understand by Keyword streaming?
Ans: Keyword Streaming means analyzing and selecting the best keyword for your website and targeting to your website. One reduces each word to its stem. For instance, “investigating”, “investigates”, “investigated” all become just the root word or stem “investigate” in a search index. This is used for search functionality which means enabling any form of the search term to find all variations of the supplied keyword. It thus improves the search experience.

Q58.) How can I see what pages are indexed in Google?
Ans: There are two ways to check whether the web page of any specific website is indexed by the google involves the following:-
1)Anyone can check the Google Index Status of any specific website with the help of Google Webmaster Tools.
2)Even one can perform a manual check and search on Google by typing in Google search bar and it will display the number of pages indexed would reflect on the SERP.

Q59.) Name of a few search engines?
Ans: Some of the search engines with which you might be similar are – Google, Bing, Yahoo!, Baidu, and Yandex.

Google: – It is used everywhere around the world.
Bing: – It is widely used in U.S and Canada.
Yahoo: -it is mostly popular in the U.S and Canada.
Baidu: – The search engine Baidu offers many services which includes results for Chinese websites, audio files, and images.
Yandex: – This is the most popular search engine in Russia.

Q60.) What is Canonical URL?

Ans: In the process of Canonical URL the best URL are selected for the web pages which the visitors generally wants to see. This is very beneficial in the case of content syndication especially when the multiple versions of the same page becomes available over the internet. Even it resolves all the issues related to content duplication.

For example, most people will go to consider all these URLs as the same URLs:

1)www.example.com
2)example.com/
3)www.example.com/index.html
4)example.com/home.asp

Q61.) What is Indexing?
Ans: The word indexing comes into account just after the crawling process gets completed during any search. Generally, in indexing, Google uses the crawling feature to collect different pages relevant to your search queries, and according to that indexing in done which further includes specific keywords or search terms and their locations.

Q62.) What is SERP?
Ans: The term SERP stands for Search Engine Result Page is used to display a specific query which is entered over different search engines.

Q63.) What is the long tail keyword?
Ans: When the combination of more than four words is there then the search results becomes highly specific. Even long tail keywords are easy to get ranked in the SERP’s. They are helpful to draw quality traffic with increased lead conversation rates.

Q64.)What is On-Page SEO?

Ans: On Page SEO basically includes all the activities that are executed within the website in order to attain better ranking and drive relevant traffic from the search engines. This is related to the HTML source code of any web page along with the optimization of the content. Some aspects include Meta tags, title tags, meta description and heading tags.

Q65.) What is an organic result?
Ans: In organic SEO it displays all the listing of the web pages which are almost relevant to all the queries that are entered into the search engine by the users. Mostly it is referred as “free” or “natural” result. If the website is getting a higher ranking in the organic result over the search engines is the major purpose of SEO

Q66.) What is Page Title?
Ans: Page title is another name for the title tag. It is a kind of phrase which is referred for describing webpage content. This usually appears on the search result page just above the URL and even visible at the top of your browser.

Q67.) What are incoming links?
Ans: Inbound Links is the another name of incoming links or backlinks which refer to the hyperlink available on a third party webpage that directs the user to your web page only.

Q68.) What is paid result means?
Ans: Mostly paid results is completely opposite of organic results it includes generally all the advertisements that are usually displayed above the organic results. Many website owners generally pay to Google in order to display their website with better ranking for certain search terms or keywords.

Q69.)What are Heading tags?
Ans: In the field of SEO, header tags or heading are generally used to separate the different parts like heading from the sub heading of any content. Approx there are 6 headings within a page in a top-down hierarchy.

Q70.)What is Off Page SEO?
Ans: The term off page SEO involves all other aspects that affect the search ranking of the website on the search engine result pages.

Q71.)What are Meta descriptions?
Ans: The Meta description is also known as HTML attribute which includes an accurate description of any web page content. They even act as a snippet of the web pages over the SERP’s. Ideally, it can involve description up to 150 characters.

Q72.)What is the definition of a keyword?
Ans: The word keyword can be used a key for serving any word. Keywords are the basically key phrases and words in SEO which includes the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

Q73.) What is an outgoing link?
Ans: The outgoing link is a kind of hyperlink that targets at a pointy or external domain and is different from the link that is available on the source domain. For example, In case you are providing links to other third-party web pages on your website, those would be external links to your site.

Q74.)What are the most important Google ranking factors?
Ans: The three top most ranking factors which affect the search engine algorithm of Google includes the following:-
1)Content.
2)Backlinks.
3)RankBrain.

Q75.)What is Domain Authority?
Ans: It is considered as one of the most important SEO factors. Domain Authority is just like a key performance metric which is developed by Moz on this websites rating is done on a scale of 1-100. In order to achieve huge traffic and high ranking in the SERP, your DA of the websites should be high.

Q76.)What is Blog commenting?
Ans: One of the popular online marketing strategies is to leave thoughtful comments on a blog post, where a business should be able to gain online importance.

Q77.)What is SEO friendly URL?
Ans: Basically SEO friendly URLs are used in order to optimize the structure and word usage in URLs which results in better indexing of a website by the search engines. The keywords with proper length and file structure in the URLs leads to better website ranking and website navigation.

Q78.)What is robots.txt?
Ans: It’s a way of telling the Search Engine Bots about the web pages on your website that you don’t want to open or visit by others.

If in case you want to block all search engines robots for crawling your website, then just put the follow code:

User-agent: *

Disallow: /

If you want to block Google for crawling your website, just put the follow code:

User-agent: Googlebot

Disallow: /

It’s important to install Robots.txt file very carefully, or else errors might occur while displaying the website.

Q79.)What is a No-Follow link?
Ans: The complete opposite of Do-Follow link is a No-Follow link that is a link attribute which do not allow the Google bots to follow them. Only human can follow these links and cannot be followed by any robots. The structure of No-follow link attributes is done in the following manner:

Q80.)What is Google PageRank?
Ans: The Google PageRank is basically software which determined the importance of one web page depends on a number of quality backlinks it contains.

Q81.)Popular SEO Blogs to follow?
Ans: Some of the popular SEO blogs that you can go through for more information are:-
1)Search Engine Land
2)Search Engine Watch
3)Search Engine Journal
4)Content Marketing Institute
5)Moz
6)KISSmetrics
7)HubSpot etc.

Q82.)What is HTML Sitemap?
Ans: The HTML Sitemap consists of one single HTML page that contains the links to all the web pages of any specific websites. Even it contains all the all formatted text files and linking tags of any particular website. Generally, it helps you to get the better navigation of your website by listing all the web pages in one place in a user-friendly manner

Q83.)What is XML Sitemap?
Ans: The term XML stands for Extensible Markup Language which was initially created to t accelerate the functionality of the search engines. Basically, a good XML sitemap provides you the information about the number of pages present on any specific website, along with the total number of updates which even includes the last time modification details which help in proper indexing of the website by the search engines.

Q84.)What are 404 errors?
Ans: The 404 errors is considered as the obstruction in the way of successful SEO. In case if the URL is renamed or it becomes not- existence any link which is connected to that URL will result in 404 errors.

Q85.)What is 301 Redirect?
Ans: The term 301 Redirect is referred as one of the most prominent ways of applying redirects on any websites. When a particular web Address is changed permanently due to any reason, then its best to use 301 redirect which will redirect the users directly to the new web address.

Q86.)What is Google Analytics?
Ans: The Google Analytics was launched in 2005. It is one of the most certified analytical tools in the field of SEO, which allows the Web Master to keep the track and monitor of the traffic on their website and its basically free of charge service while the premium services demand investment

Q87.)What is Search Engine Submission?
Ans: In the process of Search engine submission the tool Web Masters is used in which website is directly submitted to the search engine so that its online recognition and visibility gets increased. In other words, you can say that it’s basically informing the search engines about the presence of any website, which is then indexed by the search engines and reflected on the SERP page.

Q88.)What is Directory Submission?
Ans: In SEO Directory submission is the listing of any website address or site along with the important details related to various web directories under a specific category. It has similar functions just like phone directory and results in the better popularity of your websites with greater online exposure. The Directory submission can be both free of cost and paid ones.

Q89.)What is Article submission?
Ans: In general Article, submission is considered as a part of Off page SEO optimization. It includes the presentation of articles on different online article directories like EzineArticles, ArticleTrader, GoArticles, etc. Which contains proper anchor text for link building, and it is usually performed for the promotion of any website.

Q90.)What is Press Release submission?
Ans: The Press Release Submission includes the activity of writing a press release along with and submitting them to effective and popular PR sites for creating backlinks to any specific website. It remains in the database which means that you can use it anytime you want in the future. This results in enhancing the online visibility of your websites.

Q91.)What are Classified ads?
Ans: The classified ad is a kind of advertising which is just like newspapers advertising, online and other periodicals which are distributed free of charge over the internet. It is much cheaper comparatively to the larger display of advertisements used by businesses, although display advertising is more widespread.

Q92.)What is Forum Posting?
Ans: The act of writing, engaging and interacting on a forum thread just by simply leaving a response to the thread is known as forum Posting. of the Example: FileZilla Forums, WebmasterWorld

Q93.)What is a Business directory?
Ans: A business directory is basically a website or it’s a kind of listing the information which lists all business under some category. Businesses can be distinguished by business, location, activity, or size. Business can be compiled either manually or through different software which is automated for online search.

Q94.) What is Social Bookmarking?
Ans: The way of expanding your business and/or social contacts by establishing connections through individuals, often through different social media sites such as Facebook, LinkedIn, Twitter, Pinterest, Google+ and Instagram.

Q95.) What is RSS Feed?
Ans: The term RSS (Rich Site Summary) is a kind of format for delivering regularly changing web content. It enables publishers to syndicate data automatically. This even ensures compatibility with so many different machines/programs which is a standard XML file format.
It also benefits for those users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

Q96.)What is Guest posting?
Ans: The process of creating quality content and publishing it on another person’s website is known as Guest posting. Basically, the Blogs are the most suitable platform for guest posting. This is an awesome way to develop an online reputation, backlinks and for a company to get much-needed recognition.

Q97.)What is Google Algorithm?
Ans: The set of commands which are written for the purpose of getting feeding back with search results related to the queries you made. The work is to search out the Web pages that contain the keywords you used to search, then according to that rank to each page based on several factors, including how many times the keywords density on the page, quality of the page, backlinks of the particular page etc.

Q98.)What is Google Panda?
Ans: It was first released in February 2011 as a change to Google’s search results ranking algorithm. The main aim is to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

Q99.)What is Google Penguin?
Ans: The Penguin Update was launched by Google in April 2012 in order to have better identify and regulate websites which were considered spammy. The Penguin aim at sites that include keyword stuffing along with the practice of black-hat SEO.

Q100.)What is Mobile addon?
Ans: The Mobile addon is a Google’s algorithm that was updated on April 21, 2015, and even name given by webmasters and web-developers. In this, the main effect of the update is to give priority to the web sites that display well on smartphones and other mobile devices

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Q101.)What is HTTPS/SSL Update?
Ans: The term HTTPS stands for Hypertext Transfer Protocol which is a secure protocol for secure communication on the World Wide Web.

Q102.)What is Google Pigeon Update?
Ans: The another code name of Google’s local search algorithm Google’s local search algorithm is Google Pigeon it was updated and released on July 24, 2014. The main function of this local listing in a search is to increase the ranking search which even affects the search results shown in Google Maps along with the regular Google search results.

Q103.)What is Google Penalty?
Ans: When a negative effect is made on a website’s ranking due to all the updates to Google’s search algorithms and/or manual review. Is known as Google Penalty.

Q104.)What is Google Sitelinks?
Ans: The sub-listings that will display in sometimes under the first listing over the first page of Google search results is known as Google Sitelinks.

Q105.)What is Google Knowledge Graph?
Ans: The way of gathering semantic-search information from a wide variety of sources by Google in order to improve its search engine’s results is known as the Google Knowledge Graph.

Q106.)What is Google My Business?
Ans: The Google My Business is a tool which is free of cost and easy-to-use for businesses, artists, brands, and organizations for maintaining proper online presence across Google, including Search and Maps.

Some of its uses that include:-
1)Updating business information
2)Including photos of your business
3)Maintain direct connection with the customers
4)Keep Monitoring and responding to Google review
5)Managing information.

Q107.)What is AMP?
Ans: The term AMP stands for Accelerated Mobile Pages which is an open-source coding standard for publishers and with the help of this are able to load their sites quickly on mobile.

Q108.)What is cloaking?
Ans: Cloaking is basically a technique which is used to deliver the quality content on a Web page over a search engine in a way that is completely different to what the user was looking for. The main aim of cloaking is to boost a website’s search engine rank regarding certain keywords.

Q109.)What is keyword density?
Ans: The percentage of times a keyword or phrase shows on a web page is known as Keyword density. It is used for determining that whether a web page is related to a specified keyword or keyword phrase.

Q110.)What is keyword frequency?
Ans: The total number of times a keyword or phrase appears on a single Web page is known as Keyword frequency

Q111.)What is Google Fetch?
Ans: The Google Fetch is a Google tool which allows you to test how Google renders an URL on your site. In case you want to use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot

Q112.)How do you separate words in URL?
Ans: If you want to separate words from the URLS then you should use hyphens.

Q113.)What is Google Dance?
Ans: The term Google Dance is referred for describing fluctuating results while Google rebuilds its rankings, and as an outcome of this rebuilding, the rankings list of Websites on Google’s SERP may fluctuate repeatedly.

Q114.)What is ccTLD?
Ans: It’s an abbreviation for country code top-level domains.

Q115.) What is Black Hat SEO?
Ans: The use of aggressive SEO strategies, techniques, and tactics that do not obey search engines guidelines and target only on the search engines.

Q116.)Name a few Black Hat SEO techniques
Ans: Some of the few black hat SEO techniques are:

1)Link Farming
2)Hidden text
3)Gateway or Doorway pages
4)Cloaking
5)Keyword Stuffing

Q117.)What is bounce rate?
Ans: The number of visitors which a site receives only for them to leave the site after viewing only one page is known as Bounce rate. It represents the percentage of visitors who actually visited the site and then leave or “bounce” rather than continuing on to view the other pages within the same page.

Q118.)What is SEO?
Ans: SEO stands for Search Engine Optimization and It is a process/ technique to optimize your website or WebPages according to improve its SERP (Search Engine Result Pages) Ranking.

Q119.)How many types of SEO, describe?
Ans: Generally SEO techniques categorized in two parts

1)On-Page SEO
2)Off-Page SEO

Onpage SEO contains all measures (that search engines took from the website) on your website coding that is fully controlled by the developer. It contains title, meta keywords, meta descriptions, heading tags, content optimization etc. In simple words any changes that made within the websites ranging from website navigation structure to content placement strategy is known as on-page optimization.

Offpage SEO Activities that are done outside your website to improve it’s position in Google search result is called off page SEO. Generally all link building activities comes in this category. Below is the list of few off page methods.

3)Directory Submission
4)Social Bookmarking
5)Search Engine Submission
6)Profile Submission
7)Business Listing
8)Press Release
9)Article Submission
10)Social Media Submissions

Q120.)Which is the popular tool to track your website visitors?
Ans: Google Analytics – This tool is Freemium (Free + Premium) that tracks and reports Website Traffic, like how many visitors are online, from which location, how much time they spend time to particular page. You can check your website traffic in different segments like traffic from organic search, paid search or direct search. You can also monitor your traffic from different devices like Desktop, Mobile, Tablest, I-Phones with search keywords and landing pages.

Q121.)What is Organic Search and Organic Search Result?
Ans: The searching made through the Search Engines Query box known as Organic Search and the listing of pages that appears below the query box is called organic search result.

Q122.)What is Black Hat SEO and White Hat SEO?
Ans: Black Hat SEO refers the technique to improve website ranking by breaking the rules, policies of Search Engines. Hidden text, Cloaking, Spamdexing etc are some well known Black Hat SEO practices.
White Hat SEO refers the technique to improve website ranking by following the rules, policies of Search Engines like quality content, related Title, Meta tags, H1, etc.

Q123.)What are the backlinks?
Ans: All links outside from your own website that link back to your website or webpage are called backlinks.

Q124.)What is Googlebot?
Ans: Googlebot is software or a program that automatically crawled, indexed and cached the new or old webpages over the internet and adds them to Google index. It is also known as spider or crawler.

Q125.)What is robots.txt?
Ans: It’s a special kind of text file containing the instruction for Crawlers to crawl webpage(s), domains, files or directory. We can also instruct to crawlers to not do crawl particular webpage(s), domains, files or directory.

Q126.)Where robots.txt file uploaded to hosting directory?
Ans: A robots.txt file is uploaded in home/ root folder on the hosting server.

Q127.)Can webpage extension effects the SEO?
Ans: No, extensions do not effect to the SEO. You can use .html, .htm, .asp, .aspx, .php etc depending on used technology to create website.

Q128.)What is Custom 404 page?
Ans: When broken link found in the website (i.e. any page not found) then Server returns error 404 that means page not found. To avoid such kind of broken link error, we direct website on a page that page known as Custom 404 page.

Q129.)How should be the page title?
Ans: Page title is an important aspect of Search Engine Optimization and It should be Unique, Accurate and not more 70 characters.

Q130.)What is Meta Description and how it should be?
ANS. Meta Description tag provides the summary about page to the Search Engine, it is the second important thing after the page title. The content for Meta Description tag must be unique and not matched to other page’s Meta Description tag. It must be related to the content available on web page. Do not fill description with the keywords.

Q131.)Where we should put keywords in the web page?
Ans: 1)Keywords should be in Title tag.
2)Keywords should be in Meta Description tag.
3)Keywords should be in H1, H2 and H3 (if possible) tag.
4)Keywords should be in first paragraph of the web page.
5)Other paragraphs also contains the keywords.
6)Keywords should be in Image Alt property.
7)An image name should be contain keywords.
8)Keywords should be in page URL.

Q132.)What is Google SandBox?
Ans: Google SandBox put the websites on probationary period until they prove that they can be trusted. Google SandBox is introduced to stop making invalid ranking of new websites through buying old domains, making sub domains with ranked domains etc.

Q133.)What is WWW and NON WWW?
Ans: Search engines may view sample-site.com and www.sample-site.com as two different Website URLs. If link popularity get split among both versions www and non www, links will have less authority on each version than if the two were combined. To restrict both versions (www and non www) getting indexed in Search Engine database, you will have to do 301 redirection to redirect one version to other version.

Q134.) How should be the paragraph content?
Ans: 1)Content should be easy to read.
2)Content should be related to the topic – it should not be large amount of text without paragraphs and subheadings.
3)Content should be fresh, unique should not be copied from any resources.
4)Content should be targeted to the user not to the Search Engines.

Q135.) What is keyword stuffing?
Ans: To use littering keywords that are not relevant to the page, and using of same keywords on the multiple pages known as keyword stuffing, to fix this issues use Unique and Meaning, Descriptive keywords for different pages.

Q136.) How will you optimize Anchor Tag?
Ans: Both User and Search Engine like Anchored Text, so it should be meaningful and descriptive.
Anchor text should be related to the linked page.
Writing length text (paragraph like) should be avoided as Anchor Text.
Make more internal links of the web pages with meaningful, descriptive text and related target page.

Q137.) After implementing distinct SEO methods for a site, if you haven’t got any improvements. What would be your next step?
Ans: The first step would be troubleshooting for the issues. Firstly, it is essential to note if it is a new project or not. The next step would include analyzing relevant keywords and phrases for the site that needs to be optimized along with studying competitive analysis.

There could be two cases:

The website and pages have been indexed and appear in the first 10 pages of SERPs but not in the top three pages, so there it needs some transformation on page descriptions, page titles, page text etc. However, if the website is still not indexed or dropped from the index, it might comprise of some big issues and a total re-work might be required.

SEO Manager Jobs
If you are applying for the profile of an SEO Manager, there are certain SEO interview questions and answers for experienced 2017 that you should be well-versed with before appearing for the interview.

Q138.) How will you optimize Image Tag?
Ans: Image name should be containing keywords.
Image alt property should be containing long tail keywords.
Image not should not be lengthy.

Q139.) How many Heading – H1 tag should be in the Web Page?
Ans: There should be only one H1 tag with Unique, Fresh and relevant to the topic.

Q140.) What is MozRank (mR)?
Ans: MozRank (mR) shows the popularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A MozRank can be improved by getting more and more backlinks from semi and more popular websites or web page(s).

Q141.)What is disallow in robots.txt file?
Ans: It is an instruction to the Search Engine to prevent (restrict) accessing of specific pages or directories.

Q142.) What is Search Engine Submission?
Ans: Webmasters and Website owners need to submit their website and web pages to the search engines along with the keywords, soon after submission the website and web page URL a Search Engine bot will crawl submitted URL and update the URL in their indexes.

Q143.) What do you enjoy most about working in SEO?
Ans: This is one of the SEO Questions where you ought to be honest. You have to consider which tasks you look forward to in your day and which areas you enjoy working in (particularly). However, be careful that you don’t go for the ‘easy’ tasks only. Talk about challenges you would like to take.

Q144.) What is robots.txt and how it is useful for SEO?
Ans: robots.txt enables restricting crawling where it is not needed. This file has set of instruction that tell to the Search Engines to access and not to crawl any part of the website.

Q145.) What is Meta Robots tag and how it works?
Ans: A Meta Robots tag is used to Page level instruction to the Search Engine Crawlers to do or do not crawl the page, this tag should be included in the HEAD tag.

Syntax:
<meta name=”robots” content=”NOINDEX, NOFOLLOW”>
<meta name=”robots” content=”INDEX, FOLLOW”>
Content value NOINDEX, NOFOLLOW instruct to the crawler to do not crawl and index this web page and the value INDEX, FOLLOW instruct to the crawler to crawl and index the web page.

Q146.) What do webmaster tools do?
Ans: The webmaster tools do following things:

Analyzing of robots.txt file.
Analyzing pages of website which are not opening and optimized.
Submit URL to crawl by Search Engine.
Remove already crawled URL from Search Engine Database.
Specifying preferred domains.
Analyzing issues with Title, Meta Description, Image Alt and Anchor Tags.
To display crawling and indexing errors.
Identifying that website is mobile friendly or not.
Submit and Analyze sitemap file.
Display total submitted indexed pages in the Search Engine Database.

Q147.) How to cross check if SEO campaign is working or not?
Ans: Firstly, an attempt would be made to search all the search engines employing relevant key phrases and keywords that are to be optimized. After the analysis, the results will point out whether the methods of optimization have worked or not. The report is to be analyzed on a regular basis. Also, another aspect of website statistics would also be taken care of which talks about the origin of the traffic.

Q148.) What are the some popular Search Engines?
Ans: Google, Bing, Ask, Yahoo!, DuckDuckGo

Q149.)What is SEO, explain briefly about SEO?

Ans: Search Engine Optimization is a process of improving the website organic ranks by providing unique content and implementing techniques as per guidelines of search engines. In past few years, SEO has been evolved and Google is using more than 200 factors to rank a page on SERP. So it’s very crucial to understand new changes and implement the changes in the site as per updates.

Q150.)What are steps involved in implementing SEO?

Ans: SEO involves the following steps to follow as per guidelines:

Keyword Research
Competition Analysis
Unique content creation
Implementing on page changes in website
Improving the social sharing on major networks
Acquiring links in natural form to the page
Analyzing the reports
Q151.)Which websites do you follow for latest updates in SEO?

Ans: searchenginewatch.com
searchengineland.com
moz.com/google-algorithm-change/
searchenginejournal.com
seroundtable.com
googlewebmastercentral.blogspot.com
Q152.)What is Google Webmasters Tools, Why do you use it?

Ans: GWT is used for managing our site properties and settings on Google search engine. Some of the most important features are:

Geographic Targeting
Search Queries – We can analyze the top queries for our website in 90 days period
Backlinks Tool – To analyze the number of backlinks as seen by Google Bot
Geographical Targeting
Remove pages tool
Fetch as Google Bot
Snippet Testing Tool
Sitemaps
Q153.)If an advertiser does a PPC campaign, will it affect the organic SEO ranking?

Ans: No, the rank on Paid Results will not affect the organic results. So we can work on SEO irrespective spending amount on PPC.

Q154.)How to generate site links in the SERP?

Ans: In organic SEO results, site links are auto generated based on the page and internal linking structure.
Q155.) What will you do to make a website search engine friendly?
Ans: Few of the main elements that make a website search engine friendly are word count, anchor text, backlinks, outbound links, keyword etc.

Q156.) What are some external but important factors which impact the ranking?
Ans: Some of the external factors are time spent on the site, page views per visit, bounce rate, and returning visitors.

Q157.) What is keyword research?
Ans: Keyword research is technique to research high paying and popular keywords on the web. We do keyword research to know about the keywords monthly search, popularity to rank web pages based on the keywords.

Q158.) Do you know about the types of SEO?
Ans: There are majorly two types of SEO that are being practiced namely On-Page SEO and Off-Page SEO:

On-Page SEO
It is the process of optimizing a website that includes on-site work like writing title, content, Meta tags, ALT tag, and description along with ensuring web-page’s design and code that can be indexed and crawled by search engines properly.

Off-Page SEO
It is a method of earning backlinks from various websites with a motive to improve the ranking of the site. This method includes various SEO steps like article submission, blog posting, forum, Press release submission, classified, and miscellaneous.

Q159.) What are the free and popular keyword research tools?
Ans: Google Adword Keyword Planner tool, Microsoft Bing Ads Intelligence, Wordtracker’s Free Basic Keyword Demand.

Q160.) What do you understand by the term “SEO”?
Ans: SEO abbreviated form of “Search Engine Optimization”. It is the set of process on account of which a web page or website is being optimized that helps it to enhance their visibility or ranking on top in SERPs (Search Engine Result Pages).

Q161.) What steps would you follow to optimize a website?
Ans: For optimizing a website, following steps, should be followed:

Keyword Research
All the search optimization begins with keyword research. It is important to have an understanding of the current search landscape and your keywords. This will help at the beginning of any marketing strategy as well as occasional re-evaluate. Since these numbers change continuously, therefore, you have to keep yourself up-to-date.

It is crucial to use Google Keyword Planner, begin with your location and industry.

Craft outstanding content with keywords
While creating content, you must keep the keywords in mind. The main motive of the content is to reach the audience who are looking for it. With proper keywords, you can help content reach effectively. Try to use keywords as often as possible but naturally.

Speed up your website
Slow running websites are a curse. It is important to make sure your page is always up to speed. You can do this by a tool called Google Speed Insights. This tool will help tell if your page is running slow and give suggestions on how to speed it up.

Update page titles
Most of the businesses have page titles as simply their business’s name. The best search names usually follow the city + service format. For instance, Delhi – Digital Vidya is a page title which could be the best search name.

Q162.)Are you aware of SEO techniques?
Ans: There are two SEO techniques: White Hat SEO and Black Hat SEO or Negative SEO.

Q163.) What is Canonical issue? How will you resolve them?
Ans: The Canonical issue relates to duplicate pages. For instance, if a site has 2 pages of same content but different URLs and you can’t redirect it then you use a canonical tag. It is to be used in the head section on your site. For fixing a canonical issue, you have to do a canonical redirect the visitors to a correct version when they try to go to the wrong URL.

Q164.) What will you do for the company website you are working for, decides to move all the contents to a new domain?

Ans: In that case, it would be important to update the previous site with a permanent redirect i.e 301 redirection to the new pages. After that, all the previous content should be taken down in order to avoid duplication of the content.

Q165.) How many types of Meta Tags are there in SEO and what are their characters limits?
Ans: There are two types of Meta tags in SEO:

1)Description Meta tag: 150 characters limits
2)Keyword Meta tag: 200 characters limits

Q166.) What are you looking forward to working in SEO field?
Ans: Since you are a fresher, you are always expected to be energetic and open to learning. Therefore, you should answer this question openness to learning more, talk about what interest you the most. Is it on-page SEO or off-page SEO?

Q167.) How you will start keyword research? Which tools would you use for doing it?
Ans: First of all, you have to decide your topic that might bring traffic to your website. For that, you can use Google Trends or leverage on Twitter’s trending topics (based on geographical locations) to find the best possible topic. Few of the tools to decide keywords are keyword.io, ubersuggest.io, and Google Keyword Planner to find related keywords as well as their search volume.

Q168.) Differentiate between Dofollow and Nofollow.
Ans:

Dofollow link
It is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.

Nofollow link

An HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.

Q169.) How will you check the number of backlinks to your competitor’s site?
Ans: Using link operator on Google and various external tools like Backlink finder, Open Site Explorer, Backlink Watch, Alexa etc, one can know the number of backlinks to their competitor’s site.

Digital Marketing Interview Question and Answer

Commonly Expected SEO Interview Questions and Answers 2017

There are few SEO questions interviewer will ask you irrespective of the fact which SEO-based profile you have applied for. Some of these are:

Q1.) What attracted you to SEO industry?
Ans: Honesty is the key here!

Think why did you apply for this job in the first place? Because of the industry’s reputation? Or maybe the fact it offers exceptional growth? Or the high-paying jobs in this industry?

The interviewer, here, wants to test your commitment to the industry and find out what makes you the best pick out of the pool available. Therefore, respond with full enthusiasm and commitment for the sector overall. You can say that you are attracted to the industry because of good reputation and lots of opportunities available to progress your career, expand your knowledge, and learn new skills.

This answer will reflect your commitment to the sector in long run and your wish to constantly improve and enhance your skills.

Q2.) How do you think your experience of digital marketing will benefit our business?
Ans: This question is all about your personal experience and what you have done in the past and how your skills could benefit the business overall. Also, talk about your particular SEO story that helped you learn a lot of things and how this particular knowledge could help the business.

You need to answer in what ways you are different from the rest of the applicants, therefore, think carefully about what makes you unique in terms of experience, knowledge, and skills. Also, how it will have a positive effect on the business.

Q3.) Have you ever dealt with link penalties? How?
Ans: After identifying the link, try to remove them and disavow the one that can’t be deleted.

Dealing with link penalties includes the following steps:

Find all the backlinks: This can be done with the help of Google Webmaster Tools.
Identify the bad backlinks: One of the best tools to identify bad backlinks is Monitor backlinks.
Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails.
Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

Q4.) Where do you see yourself in five years’ time in the digital marketing sector?
Ans: When interviewers ask this question, they aren’t waiting for you to talk about your personal aspirations. When a company hires a new employee, they are making a huge investment!

Q5.) What are the common SEO mistakes while producing digital content?
Ans: People usually make the following common SEO mistakes while writing content on digital platforms:

Using wrong words
Problems with redirection
Falling prey of SEO myths
SEO Specialist Jobs

Q6.) To increase rankings, what things should not be performed to avoid a penalty?
Ans: A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Q7.) Have you made any mistakes in your SEO based profiles and how did you rectify them?
Ans: “To err is human”

Nobody is perfect and we all make mistakes. The interviewer here expects you to be honest and is testing your problem-solving skills. Like for example, people usually make these very basic mistakes in their SEO profile:

Make it difficult for search engine crawlers to index and thereby, rank your site. Most of the people are unaware of the fact that they have to add their sites to Google Webmaster tool (which is now called Search Console). You can rectify this mistake by clicking on ‘add a website’ option to the Google Webmaster tool.

Digital Marketing Interview Question and Answer

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Q1.) What is the Algorithm Update, What is the best source to know updates?

Ans: Google makes changes to the search algorithm to improve the quality of results. Sometimes Google implements some minor tweaks and sometimes some major updates like Penguin, Panda, Humming Bird and Payday loan update etc.

The best source to see all updates ordered by date: Moz Algorithm Updates

Q2.) What is Mobile Friendly Update and when was it launched?

Ans: Mobile Friendly update was released on 21st April 2015. The major target of the update was to make the websites mobile friendly. The site which didn’t follow the guidelines of Mobile SEO were affected with the update.

Q3.) How many times does Google release the algorithms and updates visible to users?

Ans: According to industry sources, Google updates their search algorithm 500 – 600 times yearly. These updates are classified as minor updates and major updates. Most of the time we get information about the major updates, which has a very significant impact on SERP’s.

Q4.) What is Panda Update?

Ans: Panda update was first released in Feb 2011 and a major purpose of this update is to penalized the website with low-quality content or duplicate or thin content which was created only for SEO purpose. In May 2014 Panda 4 was release which has hit many major brand sites like eBay, ask.com, biography.com and many other sites.

Q5.) . What is Penguin Update?

Ans: Penguin update was first released in April 2012. This update targeted the websites using black hat SEO techniques and using over optimization by violating the search guidelines. Later releases of Penguin update has targeted the websites generating links from low-quality sources with keyword reach anchor text

Q6.) What is Hummingbird update?

Ans: This update was released in August 2013. The purpose of this update was to understand the intent of the user in the query and provide the results best suitable for a user. Instead of ranking a page because of keyword density, this update understands the semantics of query, relevancy of content and provide the suitable results.

For example, if you search for keyword: “which is the best business hotel in Hyderabad ?” then hummingbird will understand the intent of the user and provide the results for “best business hotel in Hyderabad” by ignoring the words [which is] and [?] to provide relevant results.

Q7.) What is EMD update?

Ans: This update was released by Google in Sep 2012 to target low-quality websites which used exact match domain name sites. The major sites which hit with the update the long tail domains with keywords. Sites like www.buy-best-laptops-online.com were hit with the update. Even some good sites were hit with this update. Example www.pooltables.com has lost the 1st position after EMD Update.

Q8.) If we use a keyword in domain, Will it hit with EMD filter?

Ans: If we use a keyword in the domain along with other words or brand name, we must ensure that we are providing quality of content on the site which is protected from EMD filter.

Q9.) What is Pigeon Update?

Ans: Google have released this algorithm to provide more relevant results in Google Local Results. The algorithm considers other traditional web search signals as crucial factors for local ranking. This algorithm name was coined by “Search Engine Land”.

Q10.) What is Pirate 2.0 Update?

Ans: This update was released to target the websites which distribute the pirated material like pirated movies, software and other copyright material. Most of the torrent sites, online movie distribution sites were hit with this update.

Q11.) What is RainBrain Algorithm?

Ans: Rank Brain is an artificial intelligence (AI) software program used to help process search queries. Google announced about this update in October 2015. RankBrain uses artificial intelligence to process large amount to data and convert the data in a format which can be interpreted by Google Machine learning systems.

Q12.) What is Penguin 4 Update?

Ans: Google has made the Penguin algorithm integrated with their core algorithm and it works in real time. This announcement was made in Sep 2016 by Google. Also, this update was planned to released in Phases, So in September end and October beginning, Google launched 2 phases of this update.

Digital Marketing Interview Question and Answer

On page Optimization Questions

Q1.)What is the purpose of the keyword research?

Ans: Keyword research is useful for understanding the keyword search volumes and predict the user demand for a product or service.

Q2.)How to types of queries are classifieds in SEO?

Ans: In general, keywords can be classified into 3 types. Information, Navigational & Transactional.

Q3.)Can you briefly explain about each of these types?

Ans: Informational: The intention of the user is to get knowledge about a specific topic/service. Ex: Who are founders of Apple

Navigational: Queries that seek an information about specific branded site or website. Ex: Apple Mac Support

Transactional: The user intention is to find a product/service and it has transactional nature. Ex: Buy iPhone Online

Q4.)What are the keyword research tools available in the market?

Ans: We have many tools for keyword research, the most popular are Google Auto-suggestion, Google Keyword Planner, Uber Suggest, Bing Keyword Tool, Keyword.io and WordStream keyword tool.

Q5.)Why is Google AdWords Keyword Planner not displaying actual no of searches?

Ans: From August 2016 Google starting restricting the keyword data to non-advertisers account. Only advertisers with active campaigns can able to now access the data related to monthly volume. Non-advertisers will see only data in the form of range.

Q6.)Which tool do you use to analyze the present trending topics in Google?

Ans: I use Google Trends tool to analyze the trending topics in Google. visit www.google.com/trends/

Q7.)What is important on page techniques?

Ans: Unique title with relevant keyword
Search engine friendly URLs
Proper meta description tag
Using heading in proper order
High-quality content with keyword density
Structured data in page
Social Sharing
Internal linking
Latent semantic keywords
Schema integration

Q8.)What is the optimal length of the Title Tag?

Ans: 55-60 characters is the optimal length of the title.

Q9.)What is Meta Description, Is meta description used for Ranking the page?

Ans: The Meta description is the two line summary displayed in SERP. Generally, the description is 155 chars, but more characters the automatically truncated by Google. The keywords in meta description are used in ranking purpose [Google updated this in Sep 2009 that it do not use meta description for ranking] but proper meta description will improve the Click through rate (CTR) for the page.

Meta Description Code:

Q10.)Is Meta keywords tag important for SEO?

Ans: No, this tag is not used by any search engines for ranking purpose. In 2008 Google announced this tag is used in their ranking factors. But as per analysis, we can see that most of the popular websites still use this tag. So it is better to use this tag with relevant keywords.

Q11.)What is Schema?

Ans: The schema is a markup code which provides more useful information to users on SERP’s. This project is supported by Google, Yahoo, Bing and Yandex. This is also called as Structured Data or Rich Snippets.

Q12.)What are common types of Schema’s used in websites?

Ans: The most commonly used schema codes are as follows

Video Schema
Aggregate Reviews
Person information
Events
Single review
Link Building (Offpage) Optimization

Q13.)What is the use of link building in SEO?

Ans: Links are one of the crucial elements of SEO. With high-quality links, we can improve the ranking of the site.

Q14.)Can you explain certain rules which you follow in doing link building?

Ans: Yes, I use many specific rules to define the quality of links. I will look at following factors before submissions.

Quality of Backlink (PR, PA, DA must be good)
Relevancy of the content between 2 sites
Proper use of Anchor Text
Avoid site-wide links
Avoid links from low-quality sites

Q15.)What is NoFollow Backlink?

Ans: Any link which has the attribute rel=”Nofollow” is called as No Follow backlink. NoFollow backlinks do not pass any PR value, but still helpful for link diversity.

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