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SEO
Learn SEO(Search Engine Optimization)
Want your website to rank higher in the search engine results? Then you should learn SEO. Don’t know about SEO? Don’t worry, this article will teach you about SEO right from scratch. In this article, we will cover all the important aspects of SEO like:
I. What is SEO?
II. Who needs to learn SEO?
III. Making the best use of SEO to rank your website higher.
IV. Types of SEO.
So, let us start point by point:
I. What is SEO?
Search Engine Optimization (SEO) is the process of optimizing the quality of your website by improving its ranking in the results of the search engines. SEO is very useful to increase the rank of websites in the search results of search engines.
Search Engines follow the three-step process to give their user the desired results. They are:
1. Crawling: Crawling is the process of scanning the website, its contents, sections, images, hyperlinks by the automated bots of the search engine companies. Crawlers also scan all the hyperlinks present on the webpage that point to another page.
2. Indexing: After the crawling process, search engines index the websites available on the Internet as a library. Whenever a website is updated, the crawling process is repeated again.
3. Picking the results: Search Engines pick the results of the query submitted by the users with the help of algorithms that match keywords of the query with the content of the website. A website that contains a significant amount of keywords that matches the query of the user, search engine ranks that website at the higher position. Using the above three steps, search engines return the result webpages to a user.
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II. Who needs to learn SEO?
The people who own a website and those who want their websites to rank higher in search engine results, then they must learn SEO. People who run a social media website or a business website or e-commerce website or have a blog where they write about various topics need a larger base of audience to visit their website. This is where SEO comes in. SEO is used to optimize the content of the webpages in such a way that search engines will index these websites at a higher position in their results than other websites thereby generating more internet traffic.
People who want to make a career out of SEO can also learn SEO to get a higher revenue if they understand the searching process of the search engines very well and can optimize the content of the webpages accordingly. There are multiple resources available on the internet that you can use to learn SEO, but most of these resources aren’t designed well for most of beginners. But our article will explain SEO to you in such a manner that you won’t require to browse through unwanted resources to learn SEO available on the internet.
III. Making the best use of SEO to rank your website higher.
SEO is done by using a number of ways, out of which SEO using keywords is the most used method. So basically what are keywords? Generally, keywords are the words that are submitted by the user in a search query to the search engine to search webpages and get the required results.
Search Engines make use of the keywords that are available in the search query and match them with the title and the content of the webpages that the search engine indexes. Make sure that you don’t include too many keywords in the content of your webpage, else the search engine may discard your webpage from the results. So, use a reasonable amount of required keywords in your webpage’s content. If you want to get keywords for a topic, then think about the query that if you would have been a user then how you would have searched for a website that you want. Then select important words from that query and use them as your keywords. You can also research keywords online on the Internet. There are plenty of websites online that suggest good keywords along with their frequency of usage.
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Now that we have seen that how SEO works and for what it is used for. Let us see the types of SEO. SEO is classified into the following types:
I. On-page SEO:
On-page SEO consists of enhancing the contents of the webpage to increase the website’s rank in search engine’s results. This can be achieved by including the following things in your webpage’s content:
Title tag: The title tag of your webpage must start with a keyword. This will help in faster indexing by search engines.
Including multimedia: Media such as images, videos, must be included in your webpage to make the content more attractive, informative, less boring.
Responsive Design: The design of your website must be responsive meaning that the website must run smoothly without any flaws on any device be it desktop, laptop, or smartphone. Unresponsive websites are often less ranked by search engines.
Hyperlinks: Your website must contain outbound as well as internal hyperlinks. Outbound hyperlinks mean the links that redirect to other webpage related to your content. Internal hyperlinks mean that the links redirect to the section of the same webpage.
Optimizing URL structure: The URL must consist only of lowercase characters. The separator should be ‘-’. The URL should be short and descriptive.
II. Technical SEO:
Technical SEO refers to optimizing your website for crawling and indexing, but can also include any the technical process meant to improve search visibility.
Technical SEO doesn’t deal with the content of the webpages but instead consists of other things that aid your website:
Faster hosting: While choosing a host for your website, choose a hosting service provider that provides faster hosting so that your website doesn’t take time to load.
Website structure: The structure of your website should be good that the user doesn’t get confused that which link redirects to which webpage.
Using breadcrumbs menu: Use breadcrumbs menu for faster navigation without urging the user to hit the back button to go back thereby improving navigation.
External Links:
1. SEO: https://en.wikipedia.org/wiki/Search_engine_optimization
2. Web Crawler: https://en.wikipedia.org/wiki/Web_crawler
3. Web Indexing: https://en.wikipedia.org/wiki/Web_indexing
4. Web Search Engine: https://en.wikipedia.org/wiki/Web_search_engine
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What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO simply stands for Search Engine Optimization. This is where you construct your web pages in the internet and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs) in the internet world. The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get in google/bing/yahoo, etc.
Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO.
On-Page SEO – Everything You Need to Know
On-page SEO is the practice of optimizing individual web pages on the website in order to rank higher in the internet world and earn more relevant traffic in search engines on the internet. On-page refers to both the content in the website and the HTML source code of a page on a website that can be optimized.
On-Page SEO refers to all the things that you can do ON your website in the internet world to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. in web pages.
It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your website and visibility for your target audience.
Over the past few years, the on-page “rules” have changed drastically as Google tries to ensure they’re delivering the best results. Now, a standard search result page shows pages that don’t necessarily have the exact match query—or keyword—in their title tag or meta description.
Now, we’re dealing with ranking algorithms that include Rankbrain, Panda, Hummingbird, and semantic importance within the page. Google is getting smarter. Your on-page strategies must be too.
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SEO
Off-Page SEO – Everything You Need to Know
Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher in a search engine on the internet, such as social networking, article submission, forum & blog marketing, etc.
Why does my website need SEO in search engines in the internet world?
The majority of web traffic is driven by the major commercial search engines like Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users in the internet world. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer through your website. Search engines are the roadways that make this happen in the internet world. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value in search engines. Experience has shown that search engine traffic can make (or break) an organization’s success in both the digital and physical world. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
Search engine optimization is the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs). This goal is accomplished through the implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core, it is the discipline of making user-friendly & useful content understandable and easily digestible by search engines in the internet world.
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What goes into SEO(search engine optimization) in search engines???
To understand what Search engine optimization really means, let’s break that sentence down and look at the parts:
1) Quality of traffic – You can attract all the visitors in the world to your site, but if they’re coming to your site because Google search engine tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic in search engine. Instead, you want to attract visitors who are genuinely interested in the products that you offer on the Internet.
2) Quantity of traffic – Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better in search engines.
3) Organic results – Ads make up a significant portion of many search engine results pages. Organic traffic is any traffic that you don’t have to pay for. Organic search traffic is specifically any unpaid(organic) traffic that comes from search engine results pages.
How SEO works ???
You might think of a search engine as a website you visit to type (or speak) a question into a Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages in the website that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links??
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query in search engines.
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There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages in the website you’re proud of.
The main part of SEO—optimization—is where the people who write all that content and put it on their sites are guessing that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Kindly find below the link to Read in detail in search engine optimization.
1) On-Page SEO (on-page – search engine optimization) Click Here
2) Off-Page SEO (off-page – search engine optimization) Click Here
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