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Social Media Optimization Strategy
10 Strategies for Social Media Optimization and Building Your Brand on Social Media
SMO List
What is Social Media Optimization?
Social media optimization allows you to create and enhance your social media plan so that you are able to get measurable results. Having a solid social media plan is important if you want to build a relationship with your target audience. Social media optimization can benefit your business in more than one way. It can increase your visibility and make your brand more known. Not just that, it can also help you generate more qualified leads and improve your sales numbers. Optimizing your social media makes it easy for others to trust you and get in front of your target audience. Because your goal as a business is not just to get mentioned on social media, but also get recommended or referred by others.
Growing your social media presence and reach “organically” works without a doubt. The only downside being, it takes time. So if you are short on time, but have the budget, then social media ads can potentially give you the best return on your investment. When done right, paid social media ads can prove to be cheap and effective way to reach out to your target audience. Here are two simple yet proven tips to help you optimize your social media ads and fetch you a better ROI.
1. Create a Custom Landing Page
Ask yourself, why are you running social media ads? What’s your purpose? If you’re like most, your aim is to drive home some leads or sales. In other words, you’re looking for more conversions. But in order to convert more people and make your ad campaign a true success, you need to look beyond the ad. And focus on where the user lands after clicking on your ad. With a custom landing page that complements the ad, the likelihood of someone taking action is much higher. The transition from the ad to the page should be seamless. The copy on your landing page should be an extension of your ad copy.
2. Test Multiple Ad Versions
Finding out what works best for your ads is a matter of testing multiple versions. A successful social media ad is rarely the first version. Right from creating different ad copies to testing unique images, every single step you take to test various elements improves the chances of your ad being profitable social media optimization. Testing multiple versions of your ad starts with creating many variations to see what’s giving results. As you move forward, the poor performing ads can be replaced with new, better optimized versions.
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SMO List
Why is Social Media Optimization Important?
Social media optimization is crucial for anyone that wants to tap into the power of social media marketing. Given below are a few ways it helps your business:
1. Increases Your Reach
In order to increase your customer base and get more business, it is crucial for your business to find and connect to your niche audience. Social media is a great tool to establish a relationship with your niche audience without compromising on their preferences or likes/dislikes. People have access to social media on the go. This makes it easy for them to connect with you through their mobile device regardless of their location.
2. Build a Strong Web Presence
Creating a strong online identity or authority is crucial for any brand that wants to be known and trusted. With social media optimization, your business can build a viable web presence while helping you establish yourself as an authority in the eyes of your target audience. It gives your brand the needed visibility while educating people about the nature of your business.
3. Generate Better Leads
Generating high quality leads can help your business in more than one way. While most businesses are using social media successfully to build a stronger brand and get the word out about their product, some of them are quietly leveraging it to gather targeted leads. Regardless of your lead generation goals, by tapping into the right social media channel, you can take your lead generation campaign to the next level.
4. Drive More Relevant Traffic
Traffic generation is an integral component of Internet marketing. It doesn’t matter what stage your business is on, if you don’t have the right amount of traffic coming in, you will not see any favorable results. Social media optimization helps you generate relevant traffic to your website without burning a hole in your wallet. The biggest advantage being, you can use social media channels to reach out to customers on a global level. There are zero geographical limitations. And you don’t have to make a huge financial investment to do so.
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Common Myths about Social Media Optimization
There is no doubt that social media optimization is powerful method for businesses that want to market their products and services. However, there are some misconceptions about the application of social media marketing and the results that it can generate.
Let’s look into three common myths about social media optimization before moving forward.
1. Social Media is Free of Cost
It is a known fact that setting up an account with a major social media network such as Facebook or Instagram doesn’t cost you a penny. However, that doesn’t mean social media marketing and optimization is free. Why? Because you have to give time to make social media work for you. Your time investment goes into researching your audience, putting in consistent effort and optimizing your campaign. And since time is equal to money, effective social media optimization is going to cost you. How much? It depends on what you want to achieve from it.
2. All Social Media Platforms Are Equal
As business, you need to make sure that you have a presence on the right social media platforms. While it is okay to claim your business name on every major social network out there, it is important that you find out what social media platform is going to work specifically for your business.
For example, if you are a B2B business, you may benefit more by marketing to LinkedIn users rather than Facebook. You have to consider your audience and if the social media network can help you reach out to it. To make things easier and more efficient, try to focus on two to three social media platforms that go with your business and marketing goals.
3. Great Content Leads to Big Audience
It is not uncommon for a business using content marketing along with social media marketing to solely focus on creating top notch content and nothing more. What it fails to understand is creating great content for your social media channels is only one half of the equation. The other half or the next step is to promote this content on a consistent basis so that it reaches the right audience. You have to at least create the needed momentum or the initial push so that your social media followers can take it forward.
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Make Content More Shareable
A few years ago, when social media platforms were not as popular as they are today, every social media marketer was concerned about how many users they were able to reach out to. Back then, the success of social media marketing depended on the “reach” factor. The more the reach, the better. However, times have changed. As more and more people joined the social media bandwagon, reach became less important. Now, the most important metric that you can measure as a social media marketer is engagement.
Effectively communicating with your followers and engaging them with the right content should be the top priority of every social media marketer. For example, a study conducted by Buffer found that Tweets with images get 18% more clicks, 89% more favorites and 150% more retweets. Why? Because they’re engaging.
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