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FACEBOOK GROUP
Social media has been affecting the lives of many people significantly. Large number of people who are Internet users are making use of social media for various purposes such as promoting their businesses or websites, to popularize themselves, to connect with other people around the world. One of the largest and most popular social media platform is Facebook. Individuals of almost all the age groups then be it a teenager, a middle-aged man, or a senior citizen, everyone uses Facebook for various purposes. As we know about the use of SEO to optimize a website to achieve higher SERP (Search Engine Results Page), social media is also an integral part of SEO. Right from business owners, blog writers, celebrities, etc. all use social media to attract a large number of audience over the Internet. But what exactly is social media? Is social media an ideal platform to promote your brand, website or business? How to use Facebook as an effective method of SEO? What are the benefits of creating a Facebook group to promote your brand, website or business? Let us discuss all of these topics in detail in this article.
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FB GROUP
What is Social Media?
Social Media are user interactive platforms or computer-mediated technologies that facilitate the creation and sharing of content like ideas, advertisements, information, knowledge, with other users over the Internet. Social Media allows the people to share their content quickly and efficiently. Social Media are just website or applications that allow the users to create and share various content for fun as well as for educational purposes.
Social Media as a platform for promotion or advertisements:
Day by day, the use of social media is increasing due to the increased usage of the Internet. If you own or run a website or have a brand that you want to promote to receive a large number of audience, then just having online presence in the form of website that is search engine optimized is not sufficient. To receive large number of audience for your brand or website, social media turns out to be an ideal platform. This is because, social media platforms see huge number of Internet users constantly sharing their contents, and reacting to other user’s contents. You can use this opportunity of social media to attract a large number of users towards your brand or website by advertising on popular social media platforms like Facebook. Facebook is one of the largest social media platforms in the world, and is used and preferred by many of the high-level people like celebrities, politicians too to connect with their fans and followers. There are various facilities that are provided by Facebook to advertisers to promote their website, business or brand. One such facility is called as Facebook group which is also used by regular users of Facebook to communicate with other users as a group. A Facebook Group is a page on Facebook created to enable a group of people to interact around a common topic. Creating a Facebook group can help your brand, website or business to gain followers that in turn would be your future customers by allowing them to join your Facebook group. You can then post advertisements related to the promotion of your website, brand or business. This would allow you to do multiple activities like gaining customers and increasing your fan following
by using only one facility called as Facebook group on Facebook.
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FB GROUP
Process of creating a Facebook group:
Creating a Facebook group is not a difficult task. Following are the steps that you will need to follow to create and use a Facebook group:
1. User registration:
Make sure that you register yourself as a user on Facebook because if you are not registered on Facebook, Facebook won’t allow to perform various tasks on Facebook as its normal users do.
2. Create Group:
After successful registration on Facebook, on your Facebook news feed at the far left position is the button named as ‘Groups’. Click on that button to proceed with the group creation process. Afterwards, click on the ‘Create Group’ button that is present on the top-right corner of the Facebook page.
3. Group details:
After clicking ‘Create Group’, make sure to fill all the accurate necessary information that you would like to display in your Facebook group like the name of the group, invitation note to be sent to all or some of the select Facebook users. Then select the privacy of the group, that would you like the group to be a private one or a public one. Of course, for promotion purposes, making your Facebook group public would be the best option as most of the Facebook users would be able to join your group.
4. Group photo:
After successful creation of Facebook group, select a relative and good photo to be kept as your Facebook group photo. Make sure to select this group photo carefully as it would be help the users to properly find your group among various available groups on Facebook.
5. First post:
After the completion of all the above mentioned steps, add your first post on your Facebook group. Your first post can be anything like, ‘Hello, our business is now on Facebook’, ‘Join our group to know more about us.’, etc.
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Benefits of Facebook Group:
Facebook Groups are created and used by the regular users of Facebook too to share their content with multiple users at once, to interact with a large number of people, etc. While some Facebook users create Facebook groups for personal purposes, some may also use Facebook groups as a method of promotion.
Some of the benefits of using Facebook groups as a method of promotion are as follows:
1. Audience building:
Maintaining a Facebook group is much more different as compared to the groups on other social media platforms. Facebook groups allow a higher level of user interaction and conversation. So you can come to know that what exactly your audience are expecting out of your website, brand or business. This would help you to implement the required changes in your brand, website or business to match customer needs thereby allowing you to gain more audience.
2. Customer feedback:
One of the most important aspect of promotion through Facebook groups is that you can get the feedback about your brand, website or business. Taking the right action depending on your customer’s feedback can help your business, brand or website to not only improve itself but would also be able to serve your customers better.
3. Strong community:
The role of social media is to connect like-minded people with each other. Such is also the role of Facebook group that helps you to connect with other businesses, website owners who are using Facebook groups for the same purpose that you are that is to connect with their audiences. This would help you to connect with other like-minded people like you so that you can also learn from their brand, or business experiences to improve your brand or business.
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FB GROUP
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